My mind has been thinking on this topic for a little while now and the first public mention that I made on it was via my little followed twitter account:
While all congratulations should go to the makers of the game, but not much mention has been made in the press as to what that figure 300 million minutes worth of gameplay actually means globally or more important to our society. To break it down, this is:
- 5,000,000 hours – to put this figure into perspective, the average Australian’s life expectancy is 81.7 years (US and UK are slightly lower) or 711,984 hours. This means that the equivalent of 7 lives every day are spent playing angry birds.
- If we assume time is money and instead of playing the game we gave money to charity at the rate of $10 per hour we would raise $50,000,000 per day, that’s $18.2 billion per year. If we use the calculations that were used for Kim Kardashian’s wedding (which reportedly cost $17 million), the annual play time from angry birds could buy:
- 2 Billion new born child kits.
- 275 million girl’s educations.
- 481 million mosquito nets.
Now, you may read this and say ‘So what is your point?’ My point is that today we have access to tools and resources like never before in history and what are we doing with them? Are we using it to better our community, nation or world – or are using these tools to…. well… waste time?
If we instead, all collectively, decided to spend just 10 minutes of our ‘game’ time each day to:
- Give someone a compliment
- Help someone we know in need
- Spend 10 minutes of quality time with loved ones
- Educated ourselves on some of the needs happening in the world
Suddenly we could be using 300 million minutes to impact our world. Spending our time doing things that have greater significance or influence which has a higher sense of value. It puts more bounce in your step and day.
We choose each day who we want to be and what kind of world we want to create.
As a husband and wife team, we decided we wanted to bring a different perspective to the Apple app store and we created an app called Abundantly.
Our goal with Abundantly is simply to help people from all walks of life to remember to live life each day abundantly. Our dream is to use social media to mobilise people all over the world, and joining together we can make our world a better place.
Aside from helping users enrich their own lives, we wanted to help charities. 10% of all the app’s profits are donated to selected charities monthly.








